|Client||The Health Lottery|
|Category||Web Design • Motion Graphics|
|Skills||Illustrator, Photoshop, After Effects|
For those that haven't heard of it, The Health Lottery is a lottery made up of 51 local societies that gives to charities with a focus on healthcare. Not a lottery where you can win a kidney.
I had some previous experience with the brand, which at the time had a very dated and barely functional website. It did the job, but didn't make the process of playing hassle free or particularly enticing.
I was asked to play a creative director role on the project, working with an external company to build the site. My main tasks on the project involved designing some of the most integral aspects and guiding the overal style of the site.
The process involved many meetings and in depth analysis to refine the users journey down to an absolutely minimal number of steps, with as few barriers as possible.
One of the primary focuses for the redesign was to massively improve the site's UX. The process, which I feel I was a crucial part of, involved many meetings and in depth analysis to refine the users journey down to an absolutely minimal number of steps, with as few barriers as possible.
Before the launch and over the subsequent months, ads and banners were required for the website. We chose to add some movement to the crucial ones in order to give them more prominence and to add a little life to the site.
Due to software constraints (ie just having photoshop) animation of some of the assets required some thought and a clever work around or two, but they turned out pretty good. Needless to say, things got easier once we had access to After Effects.