To help the sales teams understand exactly what the audience platform was and how to use it’s full potential an explainer video was required.
Being completely honest, this project was a real learning experience. It took a while to complete, but provided me with lots of valuable experience and has shaped the way I’ve tackled future projects.
I chose to go for quite simple graphics and layouts so as to not confuse the viewer and keep them focused on the crucial information.
I feel that the use of video for this task was essential, given the complexity of some of the information. It needed to be laid out showcasing of how it worked and what can be changed or tweaked to get the most out of it.
Category: Motion Graphics