Halfords post campaign report stats

As part of a larger summer campaign for Halfords, we were asked to produce an A5 brochure to be distributed into stores nationwide as well as with the Daily and Sunday Express and OK! Magazine.

Whilst I only played a minor role in assisting with the actual brochure, the post campaign report was so good that I was then asked to put together a short stats video highlighting some of the stats.

The timeframe was short (about 4 days), due to the video being required for a meeting which was not long after the stats came out, but fortunately I had already built a 3D flick through for the research team that I was then able to utilise. I did still have quite a lot to do and a lot of renders to run. So I had to be a little creative to finish in time.

I used camera movement and page turns in Cinema 4D only for the transitions and then stopped on a static frame whilst the stat was on screen. This greatly reduced the number of frames that I needed to render out of Cinema 4D and to avoid the still frames from seeming too static I added a little movement in After Effects.


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