Northern & Shell Logo

Client Northern & Shell
Skills ,

After the departure of the long time Managing Director a new Commercial Director joined to replace him. The newly appointed Commercial Director had the task of converting a fairly dated company into a market leading one. To achieve this major repositioning of the company, a rebrand was in order.

I was asked to develop some new logo ideas. It needed to be quite clean and corporate as well as modern with a nod to the fact it was for a media company.

I came up with a quite a few options at first, then whittled it down and refined a few to the four on the left.

Of course, as is usally the case, after a lot of fiddling and tweaking of the various options they chose the first one that I did (see left), which took about 5 minutes.