Total EV Logo Design

I was given the brief of designing a new logo for a new dedicated electric vehicles magazine.

The plan was to have a soft launch as a pullout in the newspaper to gauge interest and then if popular roll out as a monthly magazine.

I came up with a few options and quickly knocked up a magazine front page to help display the logos in situ. This was actually really helpful as few of the options no longer worked or needed a little tweaking.

The main image was the option that was eventually chosen. However before the pullout ran, the partner we were working with decided that they wanted to use their own logo and unfortunately the project never progressed to the magazine stage.