MODULAR FLOW
DESIGN SYSTEM
| Client | LiveScore Bet |
| Category | Art Direction • Digital • Motion Graphics |
| Skills | Photoshop, Illustrator, After Effects |
For the return of the Premier League 24/25 season we needed a fresh concept for our creative. It needed to stay true to our existing branding but also embody the values of our newly developed playbook.
I worked up a couple of concepts that could work, but the one that really ticked all the boxes was something I termed Modular Flow. It used modules in a kind of bento box style, which seamlessly swap in and out making the creative feel like it’s constantly moving and evolving.
The multiple modules also represented the data driven and insightful nature of the users, mimicking the fluid and dynamic in-app experience.
The design focused on function, with a minimalist feel. Allowing the audience to quickly and efficiently consume the message, whilst also signposting the relevant sport.