Daily Crackers
| Client | Virgin Bet |
| Category | Digital • Art Direction |
| Skills | Photoshop, Blender, Illustrator |
Christmas is a time for giving, which is why Virgin Bet decided to run 24 daily offers in the run up to the big day. This meant that we needed to develop a Christmas themed design system that could be used to tie all the offers together.
Daily Crackers was the theme we settled on, taking a relatively straightforward approach representing the concept by using Christmas crackers. I set about making some 3D elements and determining how we could integrate them into the artwork.
The crackers themselves were the key element, finding creative and interesting ways to incorporate them into the offer. I also tweaked our usual slot reel, giving it an icy texture to tie it into the overall theme.