LSB Cheltenham Campaign

Cheltenham is arguably the biggest sports betting event in the calendar. Which means it is deserving of a more than standard campaign, for the 2022 event, I was tasked with all the concept work and production. LiveScore Bet was just about to undergo a rebrand, but it wasn’t ready yet. I was given the go ahead to use some of the new styling, so really this was a test run for how we could implement the updated look and feel.

As we wanted to get away from the standard horse racing imagery and stick with something graphic, to keep in line with the proposed new branding, we went for jockey silks. These patterns are synonomous with horse racing and any punter worth his salt would immediately recognise what they were. I opted for something punchy and in your face, with fast moving transitions on the video and vibrant colours. Spanning, video, html5 banners and largescale rich media takeovers, the campaign was very well received and was requested to use as the basis for the following years campaign too.

Category: Motion Graphics, Digital

Skills: Photoshop, Illustrator, After Effects